Let’s talk Point of Sale

So, what is Point of Sale all about?

A point of sale (POS) is the client-facing software solution that allows them to create a customer portal, apply for a loan online, and seamlessly submit needed documentation.


Robust POS software integrates with the loan origination system (LOS) on the back end to form a seamless, automated process of customer application and loan manufacture.

Point of Sale Benefits

For Mortgage Professionals

Apply Online

POS systems make it easy and quick for clients to apply for a loan, submit documents, and track the loan’s progress, offering a better user experience overall.

Easy Loan Qualification

Sophisticated POS systems can gather data about employment, assets, and income by collecting the customer’s LinkedIn or online banking credentials.

Amazing Customer Experience

A seamless, beautiful user interface takes the place of frustrating phone or in-person application intake.

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Meet BeSmartee

Go deeper into the origination process, faster with BeSmartee’s time-tested digital mortgage platforms for banks, credit unions, and non-bank lenders. Maximize LO performance, and enrich the consumer borrowing experience for greater ROI.

Meet Loanzify

Loanzify is an intuitive and mobile-first homeownership platform that simplifies the process for consumers, realtors and loan officers. Loanzify is part of a suite of innovative solutions developed for the modern mortgage and real estate professional.

Meet Cloudvirga

Cloudvirga is the premiere Digital Mortgage Platform that combines a world-class borrower experience with an automated lender workflow that radically cuts overall loan costs, increases transparency, and reduces the time to close a loan.

Mortgage Specific Point of Sale Companies


Point of Sale Resources

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Cloudvirga TPO

Point of Sale Insights

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Author: Kymberlie Krieger See how leaders in the mortgage industry are using cutting-edge technologies to improve the overall lending experience. It’s no secret that mortgages

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New URLA: Cloudvirga Is Ready

URLA—the new uniform residential loan application form—has been optional since January 1, 2021 but on March 1 it will be mandatory. This means all new

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