Let’s talk Lead Generation

So, what is Lead Generation all about?

Lead generation is the act of bringing new prospects into the lender’s marketing ecosystem.


This could be through digital marketing, traditional marketing, networking, referral partnerships, buying leads from lead aggregators — any activity that produces phone numbers, email addresses, and other contact info of prospective borrowers.

Lead Generation Benefits

For Mortgage Professionals

More Revenue

The more leads received by a mortgage lender, the more chances they have to acquire a new client, drive more loan applications, and increase funded loan volume.

Sales Staff Retention

A copious flow of leads makes it easier to attract new mortgage originators as well as retain current mortgage originators, branches, and strategic partners.

Sustainable Growth Solution

Building an in-house lead generation funnel is sustainable and highly profitable over the long term.

Quick Growth Solution

Buying leads directly from major lead aggregators often means buying from a potential competitor. That said, it’s a turnkey solution to drive significant volume for a lender.

Fosters Referral Partnerships

50% of mortgage leads do not have a REALTOR. Providing referrals to a REALTOR partner creates a relationship of loyalty and reciprocity.

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