Let’s talk Propensity Modeling & Predictive Analysis

So, what is Propensity Modeling & Predictive Analysis all about?

Propensity modeling and predictive analysis are methods of assessing what action a customer is likely to take based on available data.


This can help lenders identify “trigger” events likely to indicate a prospect on the market for a loan.


For example, historical data indicates that when a person gets married, they typically buy a house within three years. Other triggers might be a property listed for sale, high equity, or high-school-aged kids with parents considering refinancing to afford college tuition.


Propensity modeling and predictive analytics software can help mortgage lenders identify potential warm leads and then market to them directly.

Propensity Modeling & Predictive Analysis Benefits

For Mortgage Professionals

Reach Warm Prospects

Propensity modeling and predictive analysis allow lenders to target messaging to demographics likely to take action, increasing their revenue per lead.

Right Message at the Right Time

Software solutions in this space can help lenders identify milestones in the lives of their current clients so they can target them for repeat business.

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Mortgage Specific Propensity Modeling & Predictive Analysis Companies


Point Predictive



Propensity Modeling & Predictive Analysis Resources

  • Whitepapers
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Propensity Modeling & Predictive Analysis Insights

Loan Officer Mobility

Josh Friend CEO | Insellerate Everything is going digital today— zoom parties, virtual happy hours, virtual open houses—which means that your team needs to be

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