Lead generation is the act of bringing new prospects into the lender’s marketing ecosystem.
This could be through digital marketing, traditional marketing, networking, referral partnerships, buying leads from lead aggregators — any activity that produces phone numbers, email addresses, and other contact info of prospective borrowers.
For Mortgage Professionals
The more leads received by a mortgage lender, the more chances they have to acquire a new client, drive more loan applications, and increase funded loan volume.
A copious flow of leads makes it easier to attract new mortgage originators as well as retain current mortgage originators, branches, and strategic partners.
Building an in-house lead generation funnel is sustainable and highly profitable over the long term.
Buying leads directly from major lead aggregators often means buying from a potential competitor. That said, it’s a turnkey solution to drive significant volume for a lender.
50% of mortgage leads do not have a REALTOR. Providing referrals to a REALTOR partner creates a relationship of loyalty and reciprocity.
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